Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy® Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction. Candidates will be awarded the SMstudy® Certified Web Analytics Professional certification by SMstudy® after passing the exam.
This course is appropriate for anyone who is interested in a deep understanding of Web analytics, like Sales and Marketing Professionals and Business Analytics Specialists. And there is no formal prerequisite for this certification.