Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. SMstudy® Certified SEO Professionals address both on-page and off-page ranking factors that affect a website’s or web page’s search engine rankings for specific search terms. This results in a high placement in a search engine’s “organic,” “natural,” or “unpaid” search results. Successful candidates will be awarded the SMstudy® Certified SEO Professional certification by SMstudy® after passing the exam.
This course is appropriate for anyone who is interested in a deep understanding of SEO, like Sales and (online) Marketing Professionals and Specialists. And there is no formal prerequisite for this certification.